The Craft
The art of inventing, testing and delivering meaningful human-centered experiences
Success Metrics
Optimized Workflow
Empowered Confidence & Authority
Optimal Designer/Engineer Collaboration
Agility, Efficiency at Scale & Speed to Market
Customer Satisfaction & Delight
Innovation & Growth
Case Study
Cisco’s Virtual Experience Hub
video.cisco.com
Objective
Cisco desired to set the bar for the future of virtual events and set out to create a transformative product for a transforming market opportunity, and build it from the ground up.
RESEARCH & OPERATIONAL ActiVITIES
The initial inspiration came from customer interviews and observing customer interactions at Cisco Live events which was incredibly valuable for the team to see this first hand. We followed that up with customer research to define our personas, validate business requirements, and prioritize the roadmap to MVP and beyond.
Once development started, we organized the team into 3 pods which consisted of 1 designer, 1 FE developer, and shared content strategist.. Each pod focused on an Epic for each sprint cycle. We instituted the RITE method which provided rapid validation of our decisions. Since our entire team is full-remote, I organized office hours to facilitate daily collaboration and Q&As for the pods and organized designer ‘co-labs’ in figma.
Results
• Exemplary agile workflow
• Collaboration with XD design team and Front-End Developers
• Design system
• Web-based application
• MVP went live with on-demand content in 6 months
• Hosted first Live event in 9 months
• First profitable engagement in 11th month
Deliverables
Discover — Research brief, Survey & interview scripts, Research Analysis, Stakeholder workshop
Define — Vision Brief, North Star, UX Success Pillars, Executive Brief and Socialization Showcase, KPIs/Metrics, Prioritization scorecard, Epics & User Stories
Design — Wireframes, Prototypes, Designs, User Testing Brief & Scripts, Roadmap, Sprint Schedule
Deliver — Final Designs & Assets, Design System, Technical annotations, Animation tests, Red lines, Post-launch validation testing and optimized designs
Initial Conceptual Studies
Define Artifacts
Final Designs
Design Tokens
Demo Video
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