The LabX Live Experience
Customer Research at Cisco Live Barcelona 2020
I led the customer's experience which included the LabX branding, the booth design and layout, the coordination and flow, the gifts, swag, t-shirt designs and the creation and coordination of our digital and analog experiments.
The research
2 digital touch screen self-assessments
4 user testing studies, including RITE
5 analog experiments
The Results
Incredible team collaboration
2 firsts: Laddering interviews and RITE method testing
220% increase in customer participation
595 visitors, 460 Interviews, 132 Usability Studies in 4 days
Key insights that helped drive our 2020 strategy
Motivational insights helped us make a hard pivot in the pandemic
Deliverables & Activities
LabX branding & booth design
Experiment creation
UX and UI design and direction
Testing briefs and scripts
User Testing and Testing Technology Setup
Laddering interview setup and facilitation
Training guides
Day of event coordination
RITE method coordination with state-side team
Final analysis and read-outs
Experiment creation
UX and UI design and direction
Testing briefs and scripts
User Testing and Testing Technology Setup
Laddering interview setup and facilitation
Training guides
Day of event coordination
RITE method coordination with state-side team
Final analysis and read-outs